“With short and to-the-point articles about marketing for small and big businesses, the Triad Marketing Minute seeks to demystify and clarify marketing concepts and strategies. Feel free to write me with questions and suggestions for new topics. Check back often as we will be adding new resources, guest writing, great links, etc.. Click here to get notified of new content. Here’s to your success!” – Daniel Baird.
Are Vehicle Graphics Good for my Business? “Wraps are the lowest cost advertising for local businesses” Do Vehicle Graphics Work? A recent study by the American Trucking Association (ATA) reports that a single wrap can easily generate 30,000-65,000 impressions in a single day. That’s more than 16 million impressions a year! Further, studies by 3M and the ATA have found that: 98% of consumers feel fleet graphics created a positive image for the advertising company
Are You Sitting on a Marketing Gold Mine? “I believe this is the single most important AND overlooked resource by businesses.” It is a simple truth: If someone has bought something from you and was happy with the purchase, they are much more likely to buy from you again than someone you’ve never done business with. Creating and maintaining an in house list of everyone you do business with is the best marketing resource available
Why Are Pantone Colors Important? Color matching and consistency.How does a printer know the actual color of your logo? For example, when the University of North Carolina at Chapel Hill won the national basketball championship in 2017, they ordered thousands of t-shirts to sell. How did the UNC feel confident that their screenprinter would make “Carolina Blue” shirts instead of some other slightly different shade of blue or – God-forbid – DUKE BLUE? This consistency
Branding – The art & science of creating a business’s identity What is Branding and how does it affect my business?Branding is the art & science of creating a business’s identity or image. How is brand identity created?Almost everything a business does that the public can observe becomes part of a brand’s identity. This is true to aspects of your brand that are carefully managed such as your company name and logo, and include even
Local Search Optimization – The New Frontier for Search Get your free report. Just fill in the form below. Click here to jump to form. Over the last few years, Google, Bing, and Yahoo began placing much more emphasis on local search results for web searches of local businesses, products & services. In the past, a jewelry company located in St Louis, Missouri had just as good a chance of being at the top of