Local Search Optimization – The New Frontier for Search

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Over the last few years, Google, Bing, and Yahoo began placing much more emphasis on local search results for web searches of local businesses, products & services. In the past, a jewelry company located in St Louis, Missouri had just as good a chance of being at the top of search results as a company that is 2 miles from your home. Google and other search engines are trying to “fix” this by placing more emphasis on the actual geographical location of the company. Local search results appear beside and often above the general internet results. 

This method of providing search results presents a huge advantage for local businesses. However, being located in the city being searched for is not enough to guarantee being listed prominently or at all on local searches. 

So while Google may be the first stop of choice for consumers searching for a business, have you ever stopped to ask where Google, Bing and Yahoo get their info? 

Google and the other search engines are now “checking” their information against other directories that they believe can confirm the Company’s actual geographic locations. The major search engines rely heavily on data compilers/aggregators of local directory listings to confirm the existence and credibility of local business information. These sources include companies like Infogroup, Neustar, Localeze, Acxiom, Factual and many others. These aggregators are the source of information for literally hundreds of smaller websites and directories.

If listing data is incorrect or inconsistent between these data sources, your listing may be negatively impacted or might not show up at all in the search results. Freedom Creative Solutions can help you establish a consistent business listing with these aggregators as well as other popular directories and websites.

Trying to manage these listings on your own can take many hours of work and often produces unsatisfactory results. Through our partnerships, Freedom Creative Solutions can take the hassle and frustration out of ensuring your company is accurately and consistently listed across these directories.

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