Are You Sitting on a Marketing Gold Mine?

Are You Sitting on a Marketing Gold Mine ?

Are You Sitting on a Marketing Gold Mine?

“I believe this is the single most important AND overlooked resource by businesses.”

It is a simple truth: If someone has bought something from you and was happy with the purchase, they are much more likely to buy from you again than someone you’ve never done business with. Creating and maintaining an in house list of everyone you do business with is the best marketing resource available to most businesses. 

Your marketing plan should include frequently contacting and reminding current and past customers to buy again or informing them of other offerings from your company. Of course, you can purchase targeted mailing lists from companies like ours to find new customers but don’t neglect your current clients.


I believe this is the single most important AND overlooked resource by businesses. This data is worth it’s weight in gold. Too many businesses let vital contact info slip through the cracks but there is absolutely no good excuse for not collecting contact information from those that already appreciate your goods or services.

How do I collect & keep up with this data?

1. How you collect data will depend on your business. If possible, when you make a sale, ask your customers to sign-up for specials. Also, provide a sign-up page for specials on your website. If you have a blog or newsletter, encourage your customers to subscribe to receive it or be notified when you post new info. Have a contact us page or request a quote page on your web site that collects data.

2. Find time to type this info into a database. Your computer probably has excel or some other database program it, but I recommend using something like Google docs if you have a Google account. Google docs and other online services offer free online spreadsheet programs. You will be able to access and update your customer database from anywhere – even your smartphone.

3. How do you set up the database? At the minimum, Your database should have separate fields for company name, first name, last name, email address, address, address 2, city, state, zip, and notes. I have created a sample database layout at this link to demonstrate what I am suggesting.

4. How can you use the database effectively? This depends on your type of business but through utilizing emails and direct mail and perhaps phone calls in a cohesive and well-planned manner can dramatically increase your bottom line.

If you need further assistance and want to learn more about marketing to your in house list or to targeted prospects, don’t hesitate to contact Freedom Creative Solutions. 336-602-1901.

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Local Search Optimization – The New Frontier for Search

Local Search Optimization – The New Frontier for Search

Local Search Optimization – The New Frontier for Search

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Over the last few years, Google, Bing, and Yahoo began placing much more emphasis on local search results for web searches of local businesses, products & services. In the past, a jewelry company located in St Louis, Missouri had just as good a chance of being at the top of search results as a company that is 2 miles from your home. Google and other search engines are trying to “fix” this by placing more emphasis on the actual geographical location of the company. Local search results appear beside and often above the general internet results. 

This method of providing search results presents a huge advantage for local businesses. However, being located in the city being searched for is not enough to guarantee being listed prominently or at all on local searches. 

So while Google may be the first stop of choice for consumers searching for a business, have you ever stopped to ask where Google, Bing and Yahoo get their info? 

Google and the other search engines are now “checking” their information against other directories that they believe can confirm the Company’s actual geographic locations. The major search engines rely heavily on data compilers/aggregators of local directory listings to confirm the existence and credibility of local business information. These sources include companies like Infogroup, Neustar, Localeze, Acxiom, Factual and many others. These aggregators are the source of information for literally hundreds of smaller websites and directories.

If listing data is incorrect or inconsistent between these data sources, your listing may be negatively impacted or might not show up at all in the search results. Freedom Creative Solutions can help you establish a consistent business listing with these aggregators as well as other popular directories and websites.

Trying to manage these listings on your own can take many hours of work and often produces unsatisfactory results. Through our partnerships, Freedom Creative Solutions can take the hassle and frustration out of ensuring your company is accurately and consistently listed across these directories.

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