Are Vehicle Graphics Good for my Business?

transous rooter and plumbing vehicle wrap by freedom creative solutions

Are Vehicle Graphics Good for my Business?

“Wraps are the lowest cost advertising for local businesses”

Do Vehicle Graphics Work?

A recent study by the American Trucking Association (ATA) reports that a single wrap can easily generate 30,000-65,000 impressions in a single day. That’s more than 16 million impressions a year! Further, studies by 3M and the ATA have found that:

98% of consumers feel fleet graphics created a positive image for the advertising company

96% said fleet graphics had more impact than billboards or other outdoor advertising media

91% of all people notice the words and images displayed on vehicle graphics

 

Will a Vehicle Wrap Damage my Paint and Can it be Removed Clearly?
Advances in vinyl adhesives have resulted in premium wrap materials that not only conform to your vehicle and stay in place for years but that also allow clean removability with no damage to OEM (original factory) paint jobs. It is vital that the highest quality wrap vinyl is used and that care is taken to ensure the curing and lamination as well as the installation of the wrap is done properly. A vehicle wrap is not the place to cut corners. Wrap cost estimates can vary widely and that is why you should only deal with a reputable vehicle wrap company that will take the time to explain the materials and processes used to create and install your wrap. The difference between a “cheap” wrap and a quality wrap can be measured in years of durability as well as potential for damage to your vehicles paint

How Long will a Wrap Last?
A quality wrap should last 5-7 years. Horizontal sections of the wrap such as on the hood, trunk and roof will experience faster degradation than the vertical surfaces. Also, perforated window film has a rating of 2 years but usually lasts much longer. Also, how the wrap is cared for will impact the longevity. A wrap in the Arizona desert will have a shorter life expectancy than one if the milder climates of North Carolina. Honestly though, a company should consider the value in updating their wraps periodically to keep them interesting and up to date. Thus, in terms of enhancing a wraps marketing value even more, we recommend looking to change out a wrap every 3-5 years.

How Much Does a Vehicle Wrap Cost?
Of course it varies but a full wrap printed on the highest quality vinyl media and laminated to ensure years of high impact advertising, your price will most likely fall in the 10-13 per sq. ft. range. As an example, a Toyota Camry may cost from $2400 to $3000. This includes from design to finished product. Over a 7 year period, this mobile advertising billboard will cost about $1 a day or less than a cup of coffee. A flat panel truck or trailer will be less per square foot. Also, the bigger the vehicle (big truck vs compact car), the lower the square ft price.

Are there Laws Resricting Vehicle Graphics?
There are little to no restrictions on advertising on a personal or company vehicle. This is a major reason vehicle advertising has become such a marketing phenomenon in terms of rapid adoption and successful results by companies nationwide.


How Long does the Wrap Process Take?
The actual time a company’s vehicle is needed for a wrap is for the installation which is usually a one to 2 day process. The entire wrap process from conception to installed wrap generally spans 2 weeks. Freedom Creative Solutions starts with a free initial consultation regarding design and expectations of the client followed by a survey of the vehicle. This survey generally takes 1-2 hours. Once the survey is completed, an initial design idea is proposed. Once the client approves a design direction, 5-20 hours of design time are put into creating the vehicle wrap. Once the final design is approved, printing, curing, laminating and installing the wrap is generally a 5 day process.

How do I Wash my New Wrapped Vehicle?
It is recommended to hand wash your wrapped vehicle. In general, avoid power washing. Brushing windows and the use of a rear defroster will cause no damage to your window wrap. Also we recommend not using the rear wiper as the blade may damage the graphics over time.

Are Wraps only used for Advertising?
Increasingly, wraps are being used by private individuals who simply want to customize the look of their vehicle. From a simple color change to a reproduction of a favorite design, painting, etc… Carbon fiber, snake skin, gold flake…the only limit is the imagination!

Does Freedom Creative Solutions Wrap Anything other than Vehicles?
Yes. We can wrap boats, forklifts, water coolers, porta-johns, elevators, tables, file cabinets; even an entire office building…almost anything can be turned into a business building billboard!

 

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Are You Sitting on a Marketing Gold Mine?

Are You Sitting on a Marketing Gold Mine ?

Are You Sitting on a Marketing Gold Mine?


“I believe this is the single most important AND overlooked resource by businesses.”

It is a simple truth: If someone has bought something from you and was happy with the purchase, they are much more likely to buy from you again than someone you’ve never done business with. Creating and maintaining an in house list of everyone you do business with is the best marketing resource available to most businesses. 

Your marketing plan should include frequently contacting and reminding current and past customers to buy again or informing them of other offerings from your company. Of course, you can purchase targeted mailing lists from companies like ours to find new customers but don’t neglect your current clients.

 

I believe this is the single most important AND overlooked resource by businesses. This data is worth it’s weight in gold. Too many businesses let vital contact info slip through the cracks but there is absolutely no good excuse for not collecting contact information from those that already appreciate your goods or services.

How do I collect & keep up with this data?

1. How you collect data will depend on your business. If possible, when you make a sale, ask your customers to sign-up for specials. Also, provide a sign-up page for specials on your website. If you have a blog or newsletter, encourage your customers to subscribe to receive it or be notified when you post new info. Have a contact us page or request a quote page on your web site that collects data.

2. Find time to type this info into a database. Your computer probably has excel or some other database program it, but I recommend using something like Google docs if you have a Google account. Google docs and other online services offer free online spreadsheet programs. You will be able to access and update your customer database from anywhere – even your smartphone.

3. How do you set up the database? At the minimum, Your database should have separate fields for company name, first name, last name, email address, address, address 2, city, state, zip, and notes. I have created a sample database layout at this link to demonstrate what I am suggesting.

4. How can you use the database effectively? This depends on your type of business but through utilizing emails and direct mail and perhaps phone calls in a cohesive and well-planned manner can dramatically increase your bottom line.

If you need further assistance and want to learn more about marketing to your in house list or to targeted prospects, don’t hesitate to contact Freedom Creative Solutions. 336-602-1901.

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